Marketing & Advertising
You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers.
Local awareness on-the-go
Not all small business owners have brick-and-mortar shopfronts — so, you may have to get creative with where you hang […]
How to use SEO for your small business
As a small business owner, you probably know that it’s important to be searchable and accessible online. And prioritising search […]
How to create a YouTube channel & playlist
If you have a smartphone, an internet connection and a Google account, you have everything you need to start a […]
Outdoor & indoor signage ideas for small business
When it comes to communicating with customers, the right signage can make a world of difference. Potential customers pass by […]
Digital marketing for small business: a 7-step checklist
Digital marketing for small business doesn’t have to be complex to be successful. All you need is simple, yet thoughtful, […]
Social media content guide for artisan small business owners
In this changing world, e-commerce and social media are more important than ever… especially for artisan business owners. With many […]
13 inexpensive marketing ideas for small business owners
Whether you’re a brand-new small business owner or a seasoned entrepreneur, it’s always a good idea to take advantage of […]
5 ways to use signage for restaurants
Signage is key in communicating with your customers, at a distance or up close. And whether you’re communicating new offerings […]
Stand out with these 4 custom labels and stickers hacks.
Are you doing enough to make your products and promotions stand out at events? Custom labels and stickers make it […]
Why you should wear your own branded clothing
When it comes to conveying a credible image, it goes without saying that you want to look presentable and professional. […]
How to write a clear marketing message that helps you stand out at events
Without a doubt, talking face-to-face with your customers is the most effective way to deliver a clear product message. Sharing […]
The Power of Referrals: How Word-of-Mouth Marketing Can Accelerate Your Business.
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
Social media tips for small business
We chatted with three experts from VistaCreate, a free tool that makes it fast and easy to create stand-out social […]
How (and why) small businesses should use YouTube cards
Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]
Postcard marketing ideas: 9 effective uses of postcards
For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]
5 shop front sign ideas: How to attract customers to your shop
Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]
Don’t forget about digital: 5 tips to keep your online advertising going strong
Your store might finally be open, and business is slowly – but surely – picking up. Hooray! Now is a […]
8 website merchandising tips for your online shop front
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]
How to write a marketing plan when you know nothing about marketing
What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]
Preparing for an event: How to make the most of shows, markets, and conferences (Webinar)
Small business owners know attending events can be a great way to meet new or established customers and build contacts […]
Trade show booth must-haves: Everything you need to stand out at events
Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]
Trade show tips & advice
For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]
12 ways to stand out at trade shows with business cards and more
Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]
The three you need:Trade show marketing tips to make a lasting impression
THE THREE YOU NEED Trade show marketing tips to make a lasting impression Estimated reading time: 3 minutes A trade […]