How to start a small business at home

Estimated reading time: 3 minutes

Many new businesses in Australia are now set up from home. And since many of us are spending more time at home than ever, this could be the perfect time to launch your own side hustle.

There are a lot of pros to running a business from home – or just from your computer. You’ll have low overhead costs, increased flexibility and you might even be eligible for some tax breaks. You’ll also get the chance to turn a passion project into a side gig, create a new stream of income and learn new skills.

If you’re thinking of starting a small business at home, follow these steps:

1. Decide if a home-based model is right for your business.
2. If it is, set up an office or workspace.
3. Create business & marketing plans.
4. Make sure to follow local rules and regulations.

1. Decide if a home-based model is right for you.

If you want to start a business that requires minimal physical interaction, a home-based business is likely to be an easy win. Whether you’re launching an ecommerce shop to sell custom T-shirts or offering website design services, you can run these types of businesses from anywhere with an internet connection effectively.

Are you a makeup artist planning to perform services in your home? Or an accountant who invites clients for face-to-face discussions during tax season? It’s possible to conduct these types of businesses from your home, but you’ll likely need more than just a makeup table or a laptop. Think about how comfortable you are with clients coming to your home and how feasible it is for you to create a dedicated, professional space.

If you’re not comfortable with clients coming to your home don’t worry, it won’t be barrier to you pursuing your small business dreams – offer to see clients in their homes or offices, or invest in a van or truck to make your business mobile.

2. Set up an office or workspace.

Whenever you’re working from home, it’s important to create a separation between work and leisure time. Even if it’s just a desk in the corner of your living room, setting aside an area of your house for work is good for your mental health and productivity. You should keep this space decluttered – especially if you’re consulting with clients in your home.

When you’re ready to set up your workspace, Architectural Digest identifies these six elements as key for an at-home infrastructure:

1. Power. Additional computers and printers will increase your power usage, so make sure your home’s system is compatible.
2. Internet. Make sure that your WiFi signal is strong enough in your workspace, and purchase a new router if needed.
3. Lighting. At home, you’ll likely have softer lighting than in a commercial office – so make sure you’re getting enough light in your work area to prevent eye strain and headaches. Also, test out your computer’s camera to make sure you have enough lighting for Zoom calls or video conferences.
4. Ventilation. Create optimal climate control in your home office with a fan or air conditioning unit.
5. Circulation. “Declutter your workspace and delineate a clear circulation path. Secure cords and wires and remove unnecessary furniture.” Your workspace should be as minimalistic as possible.
6. Pleasing visuals. Include at least one visually-appealing item to make your space more comfortable – maybe a house plant, a family photo or a print.

3. Create business & marketing plans.

Creating a business plan can keep you on the road to success… and marketing your business will play a major role in that success.

Your business plan should include a summary of your idea, research into your target market and competition, financial plans and an operational layout. A well-written business plan is great to have on hand so you can show it to interested parties if you’re applying for a small business loan or looking for investors. It will also be a great reference point for you as you launch your business and it will keep you grounded in your mission and goals.

You’ll also need a marketing plan. You’re starting a new business, so you need to tell people that you exist. Digital tools, like websites and social media channels, are low-cost and effective marketing outlets, while traditional marketing methods (like flyers and postcards) can go a long way locally. And don’t be afraid to get creative – consider joining virtual networking groups or community groups, partnering with well-established local businesses or running a giveaway on your Instagram account.

4. Follow local rules and regulations.

Always make sure you’re operating in compliance with the national and local rules relating to home businesses. This could include getting an ABN or special licence, registering as self-employed or setting up a company. Make sure you’re actually allowed to operate a business out of your home.