On February 26, 2022, Vista and Cimpress CEO and Founder Robert Keane issued the following public statement, which can also be viewed on Vista’s LinkedIn.

“With our acquisition of VistaCreate and Depositphotos last October, Vista welcomed over 450 team members from Ukraine. In that short amount of time, I’ve met and gotten to know many of our new colleagues, both virtually and several times in person in Kyiv.

As I watch this invasion unfold in real time, I’m both horrified and heartbroken, and have heard directly from our team members in Kyiv how this is impacting them, their families and their country. Russia’s unprovoked atrocities against Ukraine and its democracy have no place in our world.

Last month, Vista began taking measures to try to ensure our team members’ safety and provide our team members with emergency financial and logistical assistance. We will continue to do so as long as necessary. We stand with our Ukrainian colleagues and their loved ones during this time, and our number one priority is their safety.

Vista and its parent company Cimpress join the world in publicly condemning the ruthless attack by Vladimir Putin and the Russian Armed Forces against the country and the people of Ukraine.”

VistaPrint, the design and marketing partner to millions of small businesses around the world, announced today a major brand evolution: the launch of Vista. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition. That acquisition included Crello, a rapidly-growing, global leader in do-it-yourself (DIY) digital design. Crello, now rebranded under Vista as VistaCreate, offers a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience.

“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” said Robert Keane, founder and chief executive of Vista and its parent company Cimpress. “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world-class social media creative design solution.”

During the last two years, Vista has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value. The pandemic has changed the world for small businesses and made it more important than ever for them to have end-to-end solutions that support them online, offline, on-the-go, and at any point in their entrepreneurial journey. Vista’s research shows that 82 percent of small business marketing needs now span print, design and digital.

In October 2020, Vista acquired 99designs to provide small businesses access to world-class designers to craft their perfect logo, website, packaging and more. In August of this year, Vista announced a partnership with the leading cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses.

Today, Vista has taken another integral step toward providing a compelling, full-spectrum design offering. Through the acquisition of Crello and its rebranding as VistaCreate, Vista now provides small business customers with a vast library of professionally designed, user-friendly templates that enable them to create first-rate social media and digital marketing assets within minutes utilizing the VistaCreate website and mobile apps available for both iOS and Android devices. The platform already has millions of registered users across more than 150 countries who create well over a million projects each month.

As part of the acquisition, Vista has also acquired Depositphotos, a stock content marketplace with more than 200 million royalty-free images, videos, and music options for striking designs. Depositphotos is a thriving platform for the creative community with more than 100,000 content contributors.

Vadim Nekhai, Vice President, VistaCreate and Depositphotos said, “Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to empower small businesses to create attractive designs without having to learn complex software. VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.”

Nekhai, the former CEO of Depositphotos, joins the Vista team and will continue to lead VistaCreate and Depositphotos reporting to EVP and President of International for Vista, Florian Baumgartner.

For more details on Vista, visit vista.com.

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About Vista
Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 25 countries.

For over 20 years we’ve been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.

Vista is a Cimpress company (Nasdaq: CMPR). To learn more, visit vista.com.

Media Contact: pr@vista.com

20 JULY 2020: The impact of coronavirus (COVID-19) is being felt by businesses all around the world. The small business sector, in particular, has felt immense strain from the pandemic with recent data* revealing that over 58% of Australian small businesses have been greatly affected by the current climate. To provide a voice to those significantly impacted, Vistaprint has launched #VPSupportSmallBusiness, a campaign and donation committed to supporting the health of businesses in the wake of the COVID-19 pandemic.

In partnership with Vistaprint, seven Australian small business mavens took to social to lead a candid conversation about the financial, economic, and social realities of owning a business in this challenging climate. After divulging their personal experiences, they then detailed the services and products that Vistaprint has offered to help businesses pivot at this critical time.

Tegan Natoli, Co-founder of Bump Day Spa, commented on her involvement with Vistaprint’s Support Small Business campaign stating; “Being a small business owner can be pretty tough at the best of times, however, the last few months have been extremely difficult for a lot of small business owners who have felt the hit of COVID-19. I can certainly relate. Vistaprint is helping out by offering small businesses some awesome stuff including design services, digital services to help you build your website and repurposed products (such as disposable menus).”

Vistaprint is also supporting small business owners by offering critical marketing services such as products with COVID-19 messaging, an expanded suite of online marketing services and a content hub to help guide them during this time. Highlighted services included within the campaign encompassed an array of graphic design services and new print templates such as takeaway menus, updated business hours, and health & safety updates.

Melissa Haywood, Marketing Director of Vistaprint Australia, offered thought leadership to small business owners via earned media opportunities on the importance of a social and digital marketing strategy stating, “Although it is an uncertain time, the fact remains that a key growth driver in every business continues to be effective 360 marketing. Each time you engage in marketing across digital efforts, social media strategy, and earned and owned channels, you increase the value of your company.”

Vistaprint has announced a donation to support those impacted by the pandemic to StreetSmart Australia, a not-for-profit organisation committed to taking action against homelessness. This donation will help provide hearty, nutritious meals to vulnerable Australians through its SmartMeals initiative. The program partners with cafes and restaurants devastated by the pandemic to provide meals for their local overstretched homeless and community groups.

Geoff Hills, Chief Operations and Fundraising, StreetSmart Australia, commented, “We have seen a huge increase in demand for food services during this pandemic, placing even more strain on overstretched homeless charities. This donation will have double the impact by feeding some of Australia’s most vulnerable people, while also keeping hospitality workers in jobs.”

Marcus Marchant, CEO of Vistaprint Australia, commented, “We are committed to supporting our local Australian communities. COVID-19 has presented extremely challenging times on a worldwide scale. We at Vistaprint are proud to support StreetSmart’s ‘Smart Meals’ initiative and are committed to assisting small businesses now and in the future.”

*Research by The Australian Department of Education, Skills and Employment 2020

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For more information on Vistaprint’s COVID-19 Support Small Business tips, please visit: https://www.vistaprint.com.au/hub/support-small-business-resources

For more information on Street Smart’s mission, please visit: https://streetsmartaustralia.org/homelessness/

About Vistaprint

Vistaprint, a Cimpress company, empowers millions of business owners worldwide to market themselves professionally. Our wide range of quality products and affordable prices, along with design tools suited to every skill level and need, mean everyone can create the customized materials they need to get their message across. And it all started the way most businesses do, with one entrepreneur’s ambitious goal.

https://www.vistaprint.com.au/

https://www.facebook.com/Vistaprint.Australia

Not familiar with CEI? CEI is a national benchmarking tool on corporate policies and practices related to lesbian, gay, bisexual, transgender and queer equality in the workplace. Participating companies are rated on detailed criteria falling under five broad categories:

• Non-discrimination policies
• Employment benefits
• Demonstrated organizational competency and accountability around LGBTQ diversity and inclusion
• Public commitment to LGBTQ equality
• Responsible citizenship

The average score for participating companies in 2020 was 71/100 with Vistaprint/Cimpress earning an above-average rating of 90/100. We believe our score is an accurate reflection of our benefits, policies and business practices being well aligned with the needs of the LGBTQ community.

In 2019, we made several strides toward creating a more diverse and inclusive workplace. A few of those highlights include:

• The Cimpress USA Benefits Team collaborated with Blue Cross Blue Shield to ensure our medical coverage for gender-affirming services was both comprehensive and aligned with HRC’s vision for inclusive coverage. In September, as a direct result of this review, we’ve added voice therapy for transitioning members as an enhancement to our medical plan.
• Vistaprint proudly sponsored Technica 2019, the world’s largest all-women and nonbinary hackathon hosted by the University of Maryland, College Park in proximity to our Vistaprint Silver Spring office.
• BuildASign added gender-neutral restrooms at all their offices and manufacturing facilities. They also created a new employee resource group, Empower, and brought in a speaker for a lunch and learn about “Making Spaces Safer for Trans and Gender Nonbinary People.”

We’re so proud of our team for their achievements, yet know there is still room to improve. We thank the Human Rights Campaign for the opportunity to learn new ways to make Cimpress a great place to work for everyone.

The full report is available online at www.hrc.org/cei.

Vistaprint partnered with Ink Master, an American reality competition television series airing on Paramount Network, for a flash challenge in the show’s 13th season. Twenty of the nation’s top tattoo artists from the East, West, South and Midwest have come together to rep their region and compete for the Ink Master title, a $100,000 cash prize and an editorial feature in Inked magazine.

With one elimination round behind them, the remaining 19 contestants face a flash challenge to create a massive mural on the side of a tour bus that represents their turf – armed only with 300,000 Vistaprint postcards.

Get a sneak peek of the artist challenge:

Check out the full episode online once it airs on Tuesday, January 14 at 10pm (EST).

Sydney, 13 Aug 2019: Vistaprint Australia, Australia’s leading producer of professional marketing materials, has teamed up with Founder of Boost Juice and former Shark Tank investor, Janine Allis, to launch ‘Why Factor’. The campaign is set to help small businesses understand what makes their
business unique and how to use it to their advantage.

With the new financial year here, ‘Why Factor’ arms small business owners with insights and tips from some of Australia’s most successful SMEs. The video series tells the stories of these successful SMEs and how others can use the lessons they learnt the hard way.

As part of the campaign, Vistaprint Australia have paired up with Sydney-based SMEs ZADI Training and WAW Handplanes and Melbourne-based businesses ReWine and Rude Boy Burger to share their insights into how they uncovered their small businesses’ points of difference.

With Australian small businesses accounting for 57% 1 of the nation’s GDP but more than 60% failing within the first three years of operating 2 , there is a clear need to help businesses find a way to stand out in a competitive marketplace.

Living proof of the importance of finding your ‘why factor’ in business and in life, Janine grew Boost Juice from her kitchen table to the world’s most loved range of fresh juices and smoothies. Now employing over 7,000 people, Janine was named one of 15 people who have changed the way that
Australia engages in business over the last 35 years.

Founder of Boost Juice, Janine Allis, said: “Businesses never know when they are going to get hit so it’s important to find a way distinguish your business and stand out from the crowd. It’s not just about what you do or how you do it. It’s the why that sets your business apart and once you find the emotional driver – the why factor – the rest will follow.”

At the time of the year when businesses are considering their marketing plans, Melissa Haywood, Head of Vistaprint Australia, said: “Small businesses are vital to the Australian economy but with so many pressures, many don’t drill into what makes them different from their competitors.

Vistaprint are committed to equipping SMEs with the tools to build a successful business, whether that is through affordable customised marketing products or sharing shortcuts to success. Every small
business should have the opportunity to learn and succeed.”

Vistaprint’s Why Factor blog shares the latest campaign content from Janine and the SMEs, including videos and insights into how fellow business owners can get their brand messages across in unique ways.

Offering her top five tips on finding your own ‘why’, Janine said:

1. Find what you love.
This is one thing you cannot force; this is the thing that you go to whenever you have free time, it is the thing that you think about that makes you feel good. Everyone has something they love, whether that is a sport, collecting something, caring for children or a hobby.  I did not realise how much I loved doing business and creating products until I did it. So, my advice
would be to get out of your comfort zone, if you do not know what your “WHY” is right now then say YES to lots of things and find what you love.

2. What are you naturally good at?
If you love sport, writing, music or art then often you’ll have a natural talent for them, which means that you practise more, which in turn makes you better at your passion and the cycle continues. I would love to sing, but alas, no practise on the planet will make sweet noise come out of my mouth, so I have not put the time into this (much to the delight of my family). Find out what you are good at, you do not have to win an Olympic medal but if you love what you do then you will find great joy in it. Make the time for your passion. I know many talented people who stopped painting or writing due to time commitments. Make the time and encourage the people around you to support you in your passion. Happiness creates good people, happy women and men become good wives, husbands, mothers, fathers and
friends.

3. What do you want on your tombstone?
My mother’s ‘why’ or purpose is her family, she has four children, 11 grandchildren, 9 great grandchildren and she is passionate and committed to every one of them. Her family love her, because they have been her why, her purpose, her passion. She is present for every major event, her open arms and door is known to all of them, and it is very clear what is
going to be on her tombstone. But every now and then she will get her priorities wrong, she will put cleaning the house before going for a picnic with family. But, when you show her this, she knows that in the end the clean house is not what she would want to be known for. What will be on your tombstone?

4. Where do you add value?
What comes with purpose and ‘why’ is how we add value to others. As mentioned above, my mum’s ‘why’ is clear. For me, I mentor up and coming business people and I get enormous pleasure from seeing their success. I add value on boards, I add value within my business, with family and with friendships, in fact, I find it so much easier to give than take. People
need to be needed and this is an important thing to remember with regard to your ‘why’.

5. Understand the difference between how, what and why.
Often people get confused with the how, what and why. Let’s look at them individually using business as an example:
HOW – Write a business plan, set up a good accounting system, get funding and look for
partners and/or staff that will assist.
WHAT – This is the product or service you are creating.
WHY – This is the emotional connection to the outcome. How does it make you feel, what do you want to achieve emotionally? It is the emotion and the connection that will make people follow you and stick with you when it all looks too hard.

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1 NAB (2017) Moments That Matter
2 Australian Bureau of Statistics (2015) Counts of Australian Businesses, including Entries and Exits

For more information on the ‘Why Factor’ campaign, please visit: www.vistaprint.com.au/hub/small-
business-success-factors.

Liz Volpe alongside cousins David and Ross Fastuca have combined their passion for social impact, storytelling and technology to launch a world first, global platform Ambisie, which connects entrepreneurs to students in schools, colleges and universities, encouraging individuals to ‘give one hour’ to inspire students with their story. 

The documentary, Generation Inspired, is a collection of stories told by everyday people who started with nothing but an idea. Some of Australia’s most successful entrepreneurs have joined the cast to share their stories including Nicole Eckels (Founder of Glasshouse Fragrances), Emma Evans (CEO of Capi Sparkling) and Nathan Chan (CEO of Foundr Magazine) just to name a few. 

Co-founder of Ambisie, David Fastuca was inspired to create the documentary after he learned that 84% of young people were not following their passions and that 70% of their entry-level jobs are at risk of automation in the future.

“The next generation is pushing ‘passion’ to the side when it comes to their career. Low confidence, a lack of guidance and not knowing where to start are some of the issues our young people face,” he said. 

“Many end up choosing a career they don’t want because they don’t believe they can do what they love. We are not ok with that and created Ambisie and Generation Inspired to attack the issue head-on.” 

The documentary will be launched in Melbourne, Geelong and Sydney in February 2019 and rolled out to 9000 schools across Australia. Partners include Vistaprint Australia, Rankin Business Lawyers, Creative Cubes Co. & Kimberlin Education.

ENDS

To find out more visit: https://www.ambisie.com/generation-inspired

For more information or to arrange an interview, please contact Liz Volpe, on liz@ambisie.com or 0433 325 263.

Available for Interview:

Liz Volpe, Co-Founder, Ambisie

Ross Fastuca, Co-Founder, Ambisie

David Fastuca, Co-Founder, Ambisie

Tobi Skovron, CEO of Creative Cubes Co

Div Pillay, CEO of Mind Tribes &  AFR 2018 Top 100 Qantas Women of Influence

About Ambisie: Ambisie is a project to inspire young people to find their purpose and build the courage to follow their passion. How? Through real people who give one hour of their time to share their story.

Web: https://www.ambisie.com/

Instagram: https://www.instagram.com/ambisiehq/

Facebook: https://www.facebook.com/ambisiehq

Twitter: https://twitter.com/ambisiehq

Linkedin: https://www.linkedin.com/company/ambisie/

Featured Cast:

Archie Thompson – International Football Athlete

Adam Jelic – Founder of MiGoals

Div Pillay – CEO & Founder of MindTribes
Dr John Demartini – International Speaker & Leadership Specialist

Emma Evans – CEO at Capi Sparkling
Guy Kawasaki – Chief Evangelist of Canva (Previously Apple)
Jessica Holsman – Founder of Study with Jess & YouTube Personality
Justin Dry – CEO of Vinomofo

Katelyn Matheson – Founder & Creative Director of Cake Creations by Kate
Kelly Fawcett – Research & Policy Manager at FYA

Lola Berry – Leading Australian Nutritionist
Michelle Mosey – Head of Cyber Learning at With You With Me

Nathan Chan – CEO & Publisher of Foundr Magazine

Nicole Eckles – Founder of Glasshouse Fragrances

Tane Hunter – Big Data Scientist of Future Crunch
Tobi Skovron – CEO at CreativeCubes.Co

Vince Frost – CEO of Frost*Collective

Documentary Partners: 

Vistaprint Australia, Rankin Business Lawyers, Creative Cubes Co. and Kimberlin Education.

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Once upon a time, owning your own business was considered the great Australian dream, but now with millennials now making up a third of the workforce, it’s set to become the norm.

Vistaprint Australia, marketing specialist and small business advocate, polled more than 2,000 Australians on their career and business ambitions. The survey found that 25% of millennials currently own their own businesses with a further 41% planning to do so in the future. This is compares with, just 14% of over 35’s who own their own businesses and 15% planning to do so.

The reasons behind owning a business vary by generation; with 53% of over 35’s citing their key motivation as earning more percent while millennials look to become entrepreneurs to follow a passion (48%) or have more work flexibility (40%).

Partnering with Vistaprint on this research is award winning entrepreneur Julie Stevanja, co-founder and CEO of Stylerunner. Stevanja started the groundbreaking e-commerce business in 2012 after identifying a gap in the fashion retail market for premium activewear. Her instinct proved right and Stylerunner has grown into one of the most successful fashion start-ups in recent times.  Stevanja has also become an advocate for entrepreneurial pursuits and supports people going it alone as she did.

“A lifelong career in a safe, well paid, corporate environment is no longer the end goal for millennials with a sense of purpose. With technology moving so quickly, many of the traditional barriers to starting a business are being removed. Leveraging social media allow you to quickly reach consumers, sites like eBay, Etsy, podcasts and apps are all providing an environment where becoming an entrepreneur can be a legitimate career path for almost everyone.”

Stevanja warns however that the old rules of business still apply “Having a great idea that fills a gap or solves a problem, a clear business plan, adequate funding, correct business structures to manage risk and marketing strategies are as important as ever to ensure success. I’ve teamed up with Vistaprint to pass on some of my knowledge, in the hope that it might spur on the 41% of millennials who want to set up their own business do exactly that. I’ve never looked back.”

Melissa Haywood, Head of Vistaprint Australia, agrees and comments that:

“This research paints a promising picture of Australia as a nation of entrepreneurs. At Vistaprint we’re committed to helping small business owners reach their potential with our marketing and branding expertise. Teaming up with Julia, who has done exactly that, we hope to inspire even more budding business owners to take the leap and look forward to seeing many more Stylerunner-type success stories in the future.”

The most entrepreneurial states are NSW and VIC where 35% and 30% of respondents plan to set up their own businesses in the future. The least entrepreneurial are NT and ACT where just 1% have the desire.

When it comes to inspiration, family came first for all respondents, with more than a third stating that as their primary motivation. For millennials, who have grown up on a diet of Shark Tank, The Apprentice and celebrity entrepreneurs, it’s no surprise that 34% said they were most inspired by successful entrepreneurs – among those, 42% quoted Steve Jobs as their biggest inspiration, followed by Richard Branson (34%) and Mark Zuckerberg (27%).

Of all respondents who plan to set up a business in the future, 64% said saving enough money was holding them back, compared with 31% who wanted to build courage and 28% who had concerns around stability of family income. For millennials, 69% said money/funding was holding them back with a further 32% feeling they needed further education/ qualifications before becoming an entrepreneur.

Those who have taken the leap and started their own businesses took, on average, 10 months from planning to opening. During that period, those business owners saved money (37%), built courage (24%) and developed credibility (20%).

Those that had an entrepreneurial idea for a business but were not willing to turn that into a business, 74% of them said that “lack of money/funding” was holding them back, 30% worried that “They were not business minded” and 13% stated that they didn’t think they were “creative/talented enough” The study was commissioned by Vistaprint, who has been providing advice and tips to the thousands of Aussies planning to start their own businesses over the years.

We asked 2,000 people for their honest views on business cards and making a first impression – the good, the bad and the ugly.

Do business cards still have an impact?

According to our survey, yes, they do. 63% of the people we asked said that having a quality business card helps make a good impression on them. Additionally, 60% would be more likely to use a business that has a unique or memorable card.

So, what makes a quality business card and how do you get noticed in a way that’s positive for your business?

The art of standing out

It’s all well and good to stand out from the crowd, but you want to be sure it’s for the right reasons and in a way that elevates – rather than undermines – your brand. Here are some valuable insights from our survey on ways to make your business card stand out (or fall down!) .

Thinking outside the card holder

There are certainly opportunities to get noticed by being a little different with your card design. Here are some original approaches that worked well for their owners:

• Alternative materials: Chocolate, wood, etched metal, Lego, a tin of mints and transparent business cards were all remembered for their uniqueness.
• Quirky shapes: Chalkboards, hearts, cats, cupcakes, butterflies, triangles, photo frames and luggage tags served as custom-shaped cards for businesses whose purpose matched their designs.
• Multi-purpose: USB sticks, fridge magnets, spanners, coasters, bottle openers were seen doubled up as business cards. Another standout was an origami card containing seeds to be planted.
• Special effects: Glow-in-the-dark and thermographic cards earned points for being different, while subtler effects such as gold foil or raised text also got a mention for their uniqueness.

If your business naturally lends itself to a creative approach, it could certainly help you stand out and gain recognition if done well. But, if it doesn’t feel right for your brand, don’t force it. As someone put it, too much effort to get noticed can also create the impression of “trying too hard”.

“Unique” things to avoid

Standing out shouldn’t be for its own sake, and there are certainly ways it can backfire. For example, a survey participant once received a round business card that opened to reveal a joke inside. He did remember it, but only as being “incredibly lame”, while another recalled an overly complex design that was “awful but interesting.” Not quite the desired effects!

Of the 2000 people we surveyed, among the top things they did not want to see on a business card were:

• a cheesy strapline or pun
• pictures of unicorns or quirky animals
• wacky facts about the business owner

It may be tempting to do something original to stand out, but uniqueness should never come at the cost of your brand integrity. Always think about the message you may be sending and check that you’re being authentic, rather than just gimmicky.

So, if being creative can get attention for your business but also comes with risks, what does this mean if you’re stuck for ideas? There’s good news. While people do admire a unique card when done right, our results show that the number one way to ace your business card design is to embrace simplicity.

Simplicity wins

While original, quirky designs can certainly enhance your brand and get you noticed; overall the majority of people favour the clean, classic card. But that doesn’t mean it can’t have personality. Quality speaks volumes, and by focusing on the finer details, you can create a winning card the simple way.

Back to basics

So, when it comes to the basics of a business card, what do people actually prefer? Well, it’s quite simple:

So as a starting point, keep your card clean, easy to read and consistent with your brand style.

Quality check

When it comes to the content, be sure to proofread every word – especially on such a small item, typos show a lack of care which you don’t want to be associated with your brand. Also, keep a critical eye and apply a “less is more” approach to make sure there isn’t too much going on visually. Here are some of the top card turn-offs for people who took our survey: 

A few dos and don’ts

• Logo: 24% of survey participants mentioned that they value a unique logo on a business card. If you have a logo you’re proud of, use it – it’ll help set you apart.
• Designer look: 22% appreciate a card that looks created by a designer, but that doesn’t mean you have to hire one. Just try to keep things clean and minimal for a professional look and perhaps browse examples of designs online as a point of comparison. Also, remember to avoid that clip art!
• Mugshot: While your card may often serve as a reminder of who you are after meeting someone face to face, 38.5% of people preferred not to see a picture of the card’s owner. Apparently, they aren’t always worth a thousand words!
• Social media: 27.2% expressed a dislike for social media information on people’s cards. While it may feel on-trend, Facebook and other social media handles should only be included if they really are relevant to your customers and form an active part of your business.

Brand vs bland

A simple business card doesn’t have to be bland. Just make sure it represents your brand by matching it with your other marketing materials, signage or website and showcasing your logo to highlight your unique identity. By providing only the most important info, simplicity also shows that you value the customer’s time and attention. If you do want to add something extra, consider selecting just one simple effect – such as a spot gloss or special paper stock – to give your card a subtle lift without feeling over the top.

Staying true

Often your business card is a follow-up to the first impression you’ve already made in person. And even when they’re on display for customers you’ve yet to meet, your card essentially serves as a representation of you. So, create something that feels true to you and your brand – and hand it out with confidence.