Estimated reading time: 3 minutes
When you think of ‘decking the halls,’ you probably picture twinkly lights, Christmas stockings and fragrant wreaths. And while everyone loves classic Christmas decor, if you run a small business, you’ll likely need to supplement your set-up with some functional (yet festive!) signage. Whether you want to tell shoppers about an upcoming sale or showcase a special product, here’s how to send the right message — both inside *and* outside your shop front.
- Set up a pavement sign.
- String up a banner.
- Add a festive touch to your window display.
- Tell customers when to shop with Christmas opening hours signage.
- Communicate seasonal happenings.
- Install festive directional signage.
- Tell shoppers what’s special.
1. Set up a pavement sign.
Attract the attention of Christmas shoppers with a festive pavement sign. Swap out the inserts of your A-frame sign for something more seasonal, or add twinkly lights and greenery to your chalkboard sign. Feeling extra creative? Deck out your chalkboard sign with a festive doodle or message written in colourful chalk to create even more eye-catching outdoor Christmas signs.
2. String up a banner.
At this time of the year, it’s more important than ever to stand out from the competition — and one way to grab the attention of passers-by is with a banner. Hang one above the entrance to your shop or in your front window to set you apart from the other shops on the street.
VistaPrint Tip
If you decide to hang a banner in your window, go for a double-sided one so you can customise the message and design on both sides. This way, customers can enjoy your festive decor inside and outside your shop.
3. Add a festive touch to your window display.
We’re guessing you’re planning to give your window display a festive makeover, whether that means showcasing great gifts, hanging some snowflakes or decking it out with a rainbow of Christmas trees. This year, take it a step further by hanging a seasonal decal or poster in your shop’s window. Design this Christmas signage with a simple yuletide message or Christmassy motif to bring some low-effort festivity to your shop front.
4. Tell customers when to shop with Christmas opening hours signage.
Details make all the difference — even with something as simple as Christmas opening hours signage. Many businesses adjust their opening hours during the busy festive season, so if you’re planning to stay open later on Fridays or offer private shopping hours throughout the week, order an updated sign to display your operating hours. And since you need to order a new sign anyway, why not give it some festive flair? Add Christmas baubles or a holly-inspired border to make it ready for the season.
5. Communicate seasonal happenings.
Are you planning on hosting a Christmas sale or festive event? Let customers know what they can look forward to with posters hung throughout your shop and flyers tucked into every shopping bag. A poster decked out with seasonal elements (like snowflakes, Christmas trees or string lights) will instantly add a festive feel to any wall in your shop — and get customers excited about what’s to come.
6. Install festive directional signage.
It’s the busiest shopping season of the year — and your shop will probably be experiencing more foot traffic than usual. So, keep shoppers in line with directional signage, whether with floor decals inside your shop or an A-frame sign outside on the pavement.
7. Tell shoppers what’s special.
Do you have a shelf in your shop dedicated to women-owned businesses? Or a designated display of products that are made from sustainable materials? Give customers more information about what you’re selling — it will help them connect to the products, and hopefully inspire them to make a purchase. You can use a tabletop sign, a pop-up display or even a price sign to tell shoppers what’s special.
